Major ITV leisure attraction signed as first of its kind in the UK
ITV is the latest anchor tenant to sign a multi-year deal at Lowry Outlet in Salford, and will be opening a big brand immersive leisure attraction, the first of its kind, next year.
Lifesthyle Outlets’ strategic partnership with ITV is part of a wider masterplan and £26m regeneration of the Lowry into a leisure and retail destination that will also see the opening of a new waterside dining concept in 2020. Work has already started on The Watergardens that will see the transformation of the southern waterfront into a vibrant leisure destination offering a new 30,000 sq ft restaurant terrace benefiting from a new Metrolink line opening next year.
Details on the attraction itself are being kept under wraps for now, but ITV already operates Coronation Street The Tour, Emmerdale Village Tour, Emmerdale Studio Experience, This Morning Live and the more recently announced, ITV Daytime Studios Tour at Television Centre in London.
Lifestyle Outlets managing director Jason Pullen said: “Lifestyle Outlets are at the forefront of creating the next generation of outlets and this exciting partnership with ITV will reinforce our position of delivering leading retail and leisure destinations with immersive leisure attractions.”
