Icon Outlet at The O2 has announced British contemporary design brand, Joseph, is the latest new retailer to open a store at the destination.
The store, which is Joseph’s only London outlet, opened its 1427 sq ft boutique on the upper level of Icon Outlet on Friday, alongside Tommy Hilfiger Kids and Sunglass Hut.
The store stocks Joseph’s collection of luxury essentials, including contemporary and sophisticated women’s ready-to-wear, accessories and footwear.
Lucy Taylor, retail director, Joseph, commented: “JOSEPH is known for its vision to create balance between fashion and a timeless wardrobe of luxury essentials and it will continue to define the style of the coming decades just as it did so powerfully in the past. We are delighted to have opened our only London outlet store at Icon Outlet and feel right at home alongside the premium brands under the roof of The O2.”
Marion Dillon, leasing director for Icon Outlet, added: “We are excited to welcome such an iconic British design label. JOSEPH perfectly complements our premium female fashion and lifestyle offering at Icon Outlet. We have seen strong consumer demand since reopening and the continued growth of our brand mix is attracting increasingly affluent customers from across London and the home counties.”
CWM acted for Icon Outlet.