British lifestyle brand to open at Northern Ireland outlet
Joules, the British Lifestyle brand, has been confirmed as The Boulevard’s first retailer signing of 2020, creating 12 jobs initially.
The brand will open the doors of its 2,100 sq ft unit at the Banbridge outlet later this year, making it the ninth new retailer to set its sights on the designer outlet in the last 12 months.
Tom Joule, Joules founder and chief brand officer said: “We’re thrilled to be opening a new Joules store at The Boulevard. We’re really looking forward to bringing our unique personality and style to shoppers later in the year.”
Chris Nelmes, retail director at The Boulevard, said: “Joules is a fantastic addition to The Boulevard’s retail portfolio – womenswear is one of our consistently strong categories and we’ve worked hard over the year to really bolster our offering with standout brands.”