Shaftesbury has announced that experienced restaurateurs Maguro Group have selected Chinatown London to launch their debut casual Korean BBQ concept, Pochawa Grill.
Inspired by Pocha – a shortened version of the word Pojangmacha, which refers to a Korean street food stall or restaurant on wheels – Pochawa Grill will open at 29 Wardour Street later this year. The 1,670sq ft eatery will champion Korean culture in food, drink, and music, offering much-loved street food dishes.
Founded in 2009, Maguro Group operates five sites across London: DIY concept Olle; chicken brand Wing; retailer Oseyo; and supermarket/eatery Seoul Plaza.
Julia Wilkinson, restaurant director at Shaftesbury, commented: “Chinatown London continues to attract debut concepts from proven operators in the UK and across the ESEA region. Maguro Group’s Pochawa Grill will be a great addition to the bustling Wardour Street, further reflecting the trends and traditions our community love and have come to expect from Chinatown London.”
Jae Cho, Director, Maguro Group, added: “Chinatown London is one of the world’s most dynamic and exciting dining scenes, and a must-have location for East Asian concepts, so it feels only natural to launch our first K-culture inspired restaurant here.”
This news comes as Chinatown London is set to announce a swathe of new openings, including: Hong Kong café and restaurant The Eight, Korean supermarket and eatery Seoul Plaza, hand-pulled noodle concept Kung Fu Noodle, and Sichuan soup restaurant Zhang Liang Malatang.