Hammerson has announced that its flagship destination Bullring is welcoming luxury life and style brand Kate Spade New York and global interactive fitness platform Peloton this month.
Kate Spade’s, which launched at the destination on 14 August, will occupy a 1,500 sq ft store and is located on the upper level adjacent to Selfridges
Global interactive fitness platform Peloton’s new 1,700 sq ft showroom will be located on the upper level, providing consumers with the chance to experience the Peloton Bike, with a personalised walk through. P
Iain Mitchell, UK commercial director at Hammerson, commented on the signings: ”[The] announcement really highlights the continued popularity of destinations like Bullring & Grand Central, to both brands and customers. While the retail sector is undoubtedly challenging at the moment, it’s clear that the strongest locations remain in demand, and that brands with a unique offer, like Kate Spade and Peloton, can still succeed.”
Martyn Clark, international director of real estate development for Peloton, added: “Bullring & Grand Central stood out as a key location for our first showroom opening in the West Midlands, and we look forward to introducing more people to the Peloton brand.”
