Kylie Cosmetics and Coty have partnered with London’s Covent Garden to engage fans with the ‘Kylie Cosmetics by Kylie Jenner Glam Park’ – a beauty experience to celebrate the latest cosmetic and skincare launches and summer glam looks.
Positioned on the Covent Garden Piazza from August 11-14, the Kylie Cosmetics Glam Park will give visitors the chance to enjoy bespoke make-up and skin consultations, a virtual reality world to try the different looks, a Glam shop in partnership with Boots, interactive games, complimentary giveaways and lots of social sharing moments.
Guests will be encouraged to register using the Kylie Cosmetics Glam Park Eventbrite page and to show their confirmation to receive priority access. Guest registry will also be offered at the site, facilitated through brand ambassadors located near the entrance on a first-come, first-served basis.
Michelle McGrath, executive director at Capco Covent Garden, said: “We are always seeking innovative new brands and experiences to bring to Covent Garden and this immersive, one-of-a kind installation from Kylie Cosmetics is part of a sustained programme of introducing unique and exciting brands, creating a diverse and rich shopping experience.”