intu Watford launches new leisure offer in time for Christmas
Cineworld and Hollywood Bowl have opened at intu Watford’s £180m extension as part of work by intu to transform the high street shopping centre into a day and night out destination.
The centre’s 400,000-sq ft extension also includes a new-concept Debenhams and 13 more stores including Hugo Boss, Jack Wills and Superdry and has elevated Watford to a top-20 retail destination according to property consultancy CACI alongside Edinburgh and Reading.
Rebecca Ryman, regional managing director at intu, said: “Making shoppers smile with compelling experiences is key to our strategy of attracting more shoppers and the right range of brands to intu’s popular retail destinations. Watford has a very affluent catchment area stretching into London and the home counties but it hasn’t had the right leisure offer to attract families and other people living and working nearby into the town centre. We’ve created a new space at the heart of the town that is going to give the operators there the perfect opportunity to flourish.”
