Shaftesbury has announced that cult menswear label, L’Estrange, which traded in Seven Dials via a pop-up space in Neal Street since November 2019, has relocated to a new permanent site at 19 Earlham Street.
Spanning 1,000 sq ft, L’Estrange’s new home at Seven Dials reflects the brand’s focus on a ‘more intelligent wardrobe’, formulated with renewable, organic and recycled fabrics.
The new Seven Dials location serves as the flagship for L’Estrange, complementing the retailer’s neighbourhood store in Notting Hill.
Commenting on the signing, Samantha Bain-Mollison, retail director at Shaftesbury, said: “After working closely with L’Estrange for several years in a supportive and flexible pop-up capacity, it is fantastic to continue our relationship with the brand and see its flagship store permanently housed within the Seven Dials community.”
“This particular deal is a great milestone for us as we continue to diversify the destination, and demonstrates Seven Dials’ ability to evolve and nurture emerging brands from pop-up sites to long-term bricks and mortar homes.”
Tom Horne, co-founder and director of L’Estrange added: “Seven Dials has historically played a pivotal role in the growth of our business, so it is a pleasure to launch a permanent site here following our successful pop-up showing on Neal Street.”
Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury. L’Estrange dealt directly.