New store from denim specialist will open in November
Hammerson has announced the signing of global denim and clothing brand Levi’s at Bullring, Birmingham. The new 3,200 sq ft store will open this November, will be located adjacent to H&M and has been designed by Levi’s in-house team.
Iain Mitchell, UK commercial director at Hammerson, said: “When it comes to clothing and fashion, across our portfolio we’re targeting brands that offer something different, both in terms of the in store experience and the products they sell, and Levi’s delivers that. The new store will really complement the other great brands we have at Bullring & Grand Central.”
Richard Hurren, VP Europe North at Levi’s, said: “Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”