ITV teams up with Lifestyle Outlets for I’m A Celebrity challenge
Lifestyle Outlets and ITV have confirmed a new multi-million pound entertainment attraction, celebrating TV favourite I’m A Celebrity… Get Me Out Of Here! will open at Lowry Outlet’s brand new The Watergardens development at MediaCityUK.
The I’m A Celebrity… Jungle Challenge will open next year as an epic 2,500 sq m indoor entertainment feature in Manchester, featuring the iconic Base Camp, Croc Creek and Snake Rock in the ultimate jungle encounter.
The family entertainment centre promises to take campmates into the heart of the jungle where the y will navigate a series of obstacles and challenges that will make them face their fears, test their nerve and agility and venture into the jungle canopy, collecting stars as they go to be crowned king or queen of the jungle.
Jason Pullen, managing director of Lifestyle Outlets added: “Our partnership with ITV is an exciting development in our goal to produce a new generation of Outlets by creating unique leisure and shopping destinations with entertainment at their heart. I am delighted to reveal that “I’m A Celebrity… Jungle Challenge“ will open at Lowry Outlet, The Watergardens, MediaCityUK next year will be the first of its kind in the UK. I am confident that the experience will be a huge draw for people across the North West and beyond as they look to get closer to the action of this iconic TV show”
James Penfold, controller of partnerships for ITV said: “The I’m A Celebrity… Jungle Challenge is a one of a kind, multi-sensory adrenaline adventure. It brings together the heart and soul of the hugely celebrated series, and ITV’s expertise in curating fantastic, memorable live brand experiences as a great example of our More than TV strategy.”
