After landing on UK shores in 2021 across Selfridges, Fenwick and Harvey Nichols, Danish confectionery brand LAKRIDS BY BÜLOW is launching a new pop-up London store. From March 1, liquorice lovers will be able to visit the pop-up located in London’s St. Pancras Station and claim a free gift with purchase on offer for the store’s first opening week. The store will also offer complimentary tastings for visitors, in an attempt to convert any haters into true liquorice lovers.
Founder, Johan Bülow said: ‘We are thrilled to announce the launch of our new store landing in the UK, marking a pivotal moment for the brand as we continue our dedicated mission of making the world love liquorice. With our new store, we aim to offer Londoners a truly unique taste experience, rooted in Danish craftsmanship.’
The full LAKRIDS BY BÜLOW range will be available in the new St. Pancras store, including the much-loved chocolate covered liquorice, in a range of flavours, as well as the popular Slow Crafted range.
