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    Liverpool One flooded with free books for World Book Day

    Iain HoeyBy Iain HoeyMarch 16, 20201 Min Read
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    Destination gives out 200 books for shoppers

    Liverpool One marked celebrations for World Book Day on 5 March by filling the streets of the destination with hundreds of free novels.

    In collaboration with the local book organisation, The Book Fairies, Liverpool ONE encouraged visitors to discover a new story or pick up their favourite tale with more than 200 books available freely to take home and read.

    Books on offer included a mixture of children’s favourites and modern classics, such as Enid Blyton’s Secret Seven; C.S. Lewis’ The Chronicles of Narnia; and The Hours by Michael Cunningham.

    Retailers including Costa, Hotel Chocolat, The Club House and Arket participated in the campaign to house books, as well as the Sugar House Steps and various benches, with supplies replenished throughout the day.

    Alison Clegg, director of asset management at Grosvenor Europe, commented: “This initiative for World Book Day is yet another example of our investment towards visitor engagement and a depth of experience at Liverpool One. By joining forces with The Book Fairies, we’ve been able to facilitate meaningful interaction with people of all ages, while also creating an opportunity for our retailers to drive awareness.”

    Previous ArticlePrintworks refurbishment gets go-ahead
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    Iain Hoey

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