Marble Arch London BID has appointed UK commercial property advisors Pragma and Gerald Eve to carry out an Edgware Road Insights Study, which aims to establish an evidence base for future planning policy and infrastructure interventions.
The Insights Study is part of the BID’s work into making the Marble Arch and Edgware Road area a welcoming and thriving destination, with the aim of bringing together its diverse local community and businesses, as well as undertaking ambitious public realm enhancements to create a vibrant shopping, dining and leisure experience which celebrates all aspects of the district’s cultural heritage.
The Edgware Road Insights Study will also aim to analyse the strengths, weaknesses and opportunities presented by the current offer and development pipeline, allowing the BID to work closely with Westminster City Council, property developers and investors in the district to shape and inform future development projects.
Kay Buxton, chief executive at Marble Arch London BID, commented: “Edgware Road is a thriving retail and commercial hub within Westminster, providing shopping facilities, financial services and vital hospitality amenities to residents, office employees and visitors. During our first term we have undertaken several key improvements to the district including crucial work improving the public realm and highway across the district, to make the area much safer and welcoming for all users and visitors. The Insights Study will allow us to continue this great work as we move into what will be a very important second term.
“The need for this study was identified before the outbreak of the Covid-19 but we want to determine the impact the pandemic might have on the district in the medium to long-term and how we can help mitigate these risks as we help to kickstart the district’s recovery. We look forward to working closely with the expert teams at Pragma and Gerald Eve on the study which will allow us to identify challenges and opportunities within the district and work with the local neighbourhood forums to create a forward-looking vision for the future of Edgware Road.”
