Shaftesbury has announced the opening of world first men’s makeup store War Paint for Men, located at 29 Carnaby Street.
The brand occupies a 499 sq ft store with a product section, in-store barber’s, interactive digital Q&A with Founder Danny Gray and a service that creates bespoke foundation or tinted moisturiser made precisely for your skin tone in-store.
The world-first store will sell a full range of War Paint for Men products, and offer men the chance to learn about make-up options and trial products.
Samantha Bain-Mollison, retail director at Shaftesbury says: “We are delighted that War Paint has chosen Carnaby as the location of their first ever store. The brand’s new and exciting concept is a great addition to the area.
“The personalised in store experiences such as bespoke foundation or tinted moisturiser creation and in store barber adds to the stores personality and exclusivity. Their in store partnership with The Lions Barber Collective allows War Paint to support men’s mental health charities, a great initiative and addition to the store”.