H&M has opened a refurbished flagship store, spanning 26,000sq ft, at Merry Hill, which has allowed the retailer to expand its offer, delivering an enhanced retail experience for visitors.
The store has a refreshed interior design as well as new click and collect lockers and self-service checkouts. By investing in the shop, H&M has also been able to introduce sustainable initiatives, with garment collection and recycling an increased focus for the retailer. The comprehensive refurbishment, which began in April, saw H&M move to a temporary store within Merry Hill, ensuring continuity of trade for customers at the destination.
Alistair Winning, asset manager at Sovereign Centros, commented: “Merry Hill has seen some significant investment this year, and it is a sign of strength that a brand of H&M’s calibre has chosen to recommit to the destination with this brilliant and extensive refurbishment. We work hard with our tenants to deliver an enhanced customer experience, as we create a distinctive retail and leisure environment that people want to come back to time and time again.”
Chris Clare, expansion manager for H&M UK & Ireland said: “We’re super excited to share our new Merry Hill store with our West Midlands customers who will enjoy our amazing concepts and services. Our wide-ranging assortment and the introduction of Kids and Click and Collect means we are offering our customers more options than ever. We cannot wait to welcome our Merry Hill customers to the store today!”
The launch of the new H&M store marks a significant moment for Merry Hill, which has this year alone seen over 170,000sq ft of new deals. This includes the signing of a 36,000 q ft unit for Hollywood Bowl and new stores for the likes of Beaverbrooks, Ted Baker, HMV and Kurt Geiger.