A new look for Liverpool One with Morphe opening
US beauty retailer, Morphe Cosmetics, has opened its first store in the North West on Liverpool One’s Paradise Street. The new store marks the brand’s second branch outside of London. At 3,000 sq ft, it will offer Morphe’s full range of professional-grade make up and brushes at affordable prices.
Alison Clegg, Grosvenor Europe’s director, asset management, said: “Morphe’s opening highlights Liverpool One’s strength as a destination to attract leading, world-class brands. Trading amongst international retailers Polo Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool One for prominent flagship stores.”
Cushman and Wakefield and Metis acted for Liverpool One. McDevitt represented Morphe.