The St David’s Partnership, owners of St David’s in Cardiff, has announced the launch of global cosmetics leader Morphe, marking a regional debut for the brand.
Located next to international technology giant Apple, Morph will occupy an approximate 3,500 sq ft of trading space, marking the brand’s first store in Wales.
Kahla Broussard, vice president of retail sales and operations at FORMA Brands, said: “We are thrilled to have opened our first Welsh store here at St David’s, alongside so many other premium international brands. Cardiff is a key UK city for Morphe, and we look forward to welcoming even more Morphe fans to our growing brand family.”
Speaking on behalf of the St David’s partnership, Russell Loveland, senior portfolio director for Landsec, added: “The beauty industry remains one of the fastest growing sectors, and the opening of Morphe at St David’s highlights our ongoing commitment to deliver here exactly what our customers want. We are very pleased to have welcomed yet another dynamic and influential brand to our retail portfolio; opposite the equally exciting ZARA, Morphe is an excellent addition to the line-up at St David’s.”
JLL and Cushman & Wakefield advised St David’s Partnership. The McDevitt Company acted for Morphe.