Victoria Square, Belfast’s 694,000 sq ft retail and leisure destination owned by German Commerz Real’s real estate fund Hausinvest, has signed socially-conscious fitness brand FitPink for its first permanent brick-and-mortar store.
FitPink athleisure is a specialist women’s sports and lifestyle clothing brand with ‘a strong ethos in championing women and sustainability’.
The store will launch in September in a 1,354 sq ft unit on the Ann Street Mall, located on the upper ground level, close to Superdry, at Victoria Square.
With every pair of leggings purchased, FitPink will contribute to Plan International to support campaigns focused on improving the lives of young women and girls around the world.
Jenni Timony, founder and CEO of FitPink athleisure, commented: “Signing for our first permanent store is a great milestone for FitPink athleisure and there is no better place in which to be making our debut than Victoria Square. The centre has a great reach with our existing customers, while also providing a fantastic opportunity to introduce FitPink to even more people than is possible with just an online presence. This is a very exciting time and we cannot wait to open.”
Russell Banham, UK Head, Commerz Real said: “We have seen a real shift in the appeal of Belfast as a key opportunity city. Many people have been tempted back to Belfast from other parts of the UK to benefit from the low cost and high standard of living available. It is also incredibly well connected for residents as well as businesses investing in the area.”
Lambert Smith Hampton and Savills are joint agents for Victoria Square. FitPink athleisure dealt direct. Victoria Square is managed by the Lambert Smith Hampton Belfast office.