H&M says its has put store sustainability, experiential services and customer experience at the heart of its new Angel Central store in Islington, which opened last week. The store offers a new look and feel for the brand, including the much-awaited introduction of H&M HOME, new click and collect lockers and self-service checkouts,.
“H&M Angel Central will create a welcoming, modern and meaningful shopping experience where style, creativity and culture are celebrated,” said H&M UK & IE expansion manager, Christopher Clare. “Through introducing new services, like click and collect lockers and self-service checkouts, we hope to create a seamless customer experience within our Angel Central store.”
He added that customers visiting the new Angel Central store will notice a “warmer, more welcoming interior and relaxed environment, and a lower volume of products which will be displayed in a curated and inspirational way”.
The new store offers H&M’s Garment Collection and Recycling service which allows customers to donate any unwanted clothes and textiles, by any brand, while shopping in-store. All donated items are recycled with none going to landfill. To encourage customers to use the service, H&M offers Conscious Points in addition to a digital voucher.
Ciara Daffy, asset manager at CBRE Investment Management, commented on the refurbishment: “H&M has been an important retail anchor at Angel Central for many years, and has built a solid foundation within the community of Islington. The brand’s refurbishment elevates the store with a refreshed interior and enhanced customer experience, and its emphasis and focus on sustainability very much mirrors the ethos of Angel Central. We’re confident that this brand will continue to thrive and prosper within our revitalised scheme.”