Children’s lifestyle brand opens first store outside of London
Joint owners of centre:mk, Hermes Investment Management and AustralianSuper, have announced that Swedish lifestyle brand for children, Newbie, has opened its first permanent store outside of London at the centre.
Newbie has taken a 1,377-sq ft unit located at 3 Sunset Walk, next to Oliver Bonas and Costa, and will showcase its ‘sustainable and affordable’ fashion offering for children. The new store is one of two standalone locations outside of London. The arrival of the brand prompted Newbie’s successful commercialisation pop-up at centre:mk last month – Newbie on Tour, raising brand awarenes across the country.
Ed Sellick, asset manager, Hermes Investment Management, on behalf of centre:mk joint owners, commented: “Newbie’s sustainable collection adds great value to the centre’s growing line-up of childrenswear, and appeals to shoppers that follow brands’ ethical behaviours – identified as ‘Hero Hunters’ within our Future Shopper report.”