London Designer Outlet (LDO) has announced that global sportswear brand Nike is set to increase its footprint at the centre by more than two thirds.
Following nearly eight years of successful trading, Nike will take possession of the new unit this month, increasing its store size by 68% from 9,200 sq ft to 15,500 sq ft at the destination.
While Nike’s expansion works are underway, the brand will continue to occupy a pop-up space in the upper mall before the new, permanent store launches to the public in Q2 2022.
Matt Slade, retail director at Quintain, said: “Nike’s desire to dramatically increase the size of its store is a sign of how compelling London Designer Outlet is as a retail destination to some of the world’s best brands and its longstanding excellent centre performance.
“Further to decisions by Nike, adidas and Tommy Hilfiger to upsize, we are proud and fortunate to offer such a strong mix of premium, lifestyle, sports, high street fashion, homeware and F&B brands that enable our guests to enjoy a wonderful day-out, shopping their favourite brands, enjoying a meal at our many restaurants or having a coffee or a drink in one of our cafés and bars.