Cosmetics brand takes debut standalone store for West Midlands
The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has signed global beauty retailer, NYX Professional Make-Up, at the Bullring.
The brand has opened its new store on the Upper Level West, next to the newly upsized Goldsmiths store. NYX Professional Make-Up covers 1,700 sq ft across the ground floor.
Iain Mitchell, commercial director at Hammerson, said: “NYX Professional Make Up is a leading name in the cosmetics sector and a welcome addition to our strong line-up of leading international brands. The Bullring is home to several of our retailers’ top performing stores in the country, making it the obvious choice for the brand’s regional debut. With an impressive brand following, the arrival of the new store in Birmingham, which boasts the country’s largest population outside of London, is rapidly garnering attention among cosmetics fans. We have no doubt that NYX will enjoy considerable success at the Bullring.”