British Land and Aviva Investors have announced the additions of Peloton, the global interactive fitness platform, and leading fitness wear brand lululemon for SouthGate, Bath’s premium open air shopping destination.
Peloton has opened a 6,100 sq ft showroom set over two floors, inhabiting a former Laura Ashley store, whilst lululemon has opened a 2,800 sq ft store in the same area, replacing a GAME store.
“We’re thrilled to welcome Peloton and lululemon to SouthGate,” commented Ben Grose, head of retail leasing at British Land. “Both brands have proven popular given the exceptional consumer demand for home fitness solutions over the past year – a trend which looks set to continue.”
Chris Wilkinson, asset manager at Aviva Investors, said: “We’re extremely excited to have these new retailers at SouthGate. As retail opens up again, we expect these additions will further cement SouthGate as one of the region’s leading shopping destinations.”
Aviva Investors and British Land were advised by Cushman and Wakefield. Peloton was advised by HDH and lululemon was advised by CBRE.
