Showroom at Victoria Gate will be company’s first outside London
Hammerson has announced that Peloton, the global interactive fitness platform, is to open its latest showroom in Victoria Gate, part of flagship destination Victoria Leeds. The new location will be the company’s sixth showroom in the UK, and its first outside of London.
Expected to open this autumn, the new 1,000 sq ft showroom will provide consumers with the chance to try the Peloton Bike in person.
Iain Mitchell, UK commercial director at Hammerson, said: “Peloton is a great example of a brand that is really making the most of its online and physical presence to deliver for customers. It has shaken up the fitness industry in just a few years by combining high quality physical locations with incredible online content, and it is a real vote of confidence in Victoria Leeds that Peloton has chosen the destination for its first showroom outside of London.