Swedish electric performance car brand, Polestar, will open its UK flagship Space at Battersea Power Station on Friday October 14, when the Grade II listed building opens its doors to the public for the first time in history.
Featuring the same minimalist design that all Spaces are now known for, Polestar Battersea Power Station will be situated on the ground floor near to the building’s southern entrance, which opens onto Malaysia Square and Electric Boulevard, a new pedestrianised high street for London.
Visitors to the new Space will be able to interact with non-commissioned Polestar Specialists to gain information about the brand and how to order their own car if required. Guests can also take a test drive of Polestar 2 from the facility with a one-hour drive route from the site’s car park.
As its flagship, Polestar Battersea Power Station has enough room to display up to five vehicles and joins Manchester Trafford Centre and Solihull Touchwood Centre as the third full Space opening in the UK. The temporary Polestar Space in Westfield White City will move to Battersea Power Station.
To celebrate the opening, the Polestar Precept will be on display from October 14-23. The Precept showcases the future direction for the Polestar brand in terms of design, sustainability and technology and also hints at the exterior design of Polestar 5. Partly engineered in Coventry, Polestar 5 will receive a UK-developed innovative bonded aluminium chassis for superlative performance and sustainable qualities.
Jonathan Goodman, head of Polestar UK, said: “The opening of Polestar Battersea Power Station is a great moment for our brand in the UK. It will allow potential customers to discover Polestar in a relaxing and informed environment, enabling them to define their own shopping experience and reinforces our determination to change the face of automotive retail. Battersea Power Station is such an iconic location in the UK, and we can’t wait to invite visitors into our flagship Space from October 14, whether for a test drive, to learn more about Polestar or to take part in one of the many events we’ll have taking place.”
Sam Cotton, head of leasing at Battersea Power Station, said: “We are really pleased that Polestar have chosen Battersea Power Station for their flagship store, which will add an exciting new dynamic to our retail and leisure offering.”
