Shaftesbury has announced that the Pride in London pop-up has opened its doors on Foubert’s Place, marking the 50 year anniversary of Pride. The pop-up, open through to July 3, offers a safe space for London’s LGBT+ community and is located at 15-17 Foubert’s Place, just off Carnaby Street.
Brian Bickell, CEO at Shaftesbury, said: “We are delighted to welcome the Pride in London pop-up to Carnaby to mark their 50th anniversary. With the LGBT+ community being so present in the area it is important to us at Shaftesbury to mark the anniversary and to show our support for the community and beyond. Soho has embraced the LBGT+ community for generations so it’s fitting for us to mark this important Pride anniversary.”
The Pride in London store features comfy daytime lounge areas in partnership with IKEA and Coca-Cola and sells an assortment of gender-inclusive Pride merchandise, is home to an interactive social media wall, and will serve as a meeting hub for the community. On top of these social spaces, Pride in London is producing a series of evening events, in the build-up to the Pride parade on Saturday July 2, and in celebration of Pride Month.
Edward Charlton-Hassal, deputy head of retail and merchandising at Pride in London, said: “It has been a genuine pleasure to be part of Pride in London’s store. I have worked in the retail industry for the best part of 10 years and I have never seen such passion for a project come together. People from across the community united, helping to create the space.”