Specialist kitchenware retailer ProCook has announced the opening of two new stores in Westfield London and Westfield Stratford City.
The Westfield London and Westfield Stratford City stores occupy 1600 and 1450 sq ft spaces respectively, and feature ProCook’s trademark light and airy store design, with areas for customers to try products before they buy and fully experience the range of products the brand has to offer from cookware and kitchen accessories to tableware.
Procook’s retail director Andy Kerr said: “Westfield is a global heavyweight in premium shopping centres and we’re thrilled to be opening London stores there this Christmas. These openings complete an exciting year of expansion into destination retail centres and demonstrate our confidence in the value of in-person, physical retail as part of our multi-channel strategy.”
Kate Orwin, UK leasing director at Unibail-Rodamco-Westfield, commented: “The addition of ProCook at our London centres aligns with our commitment to bring exciting new lifestyle brands to our customers, and complements our extensive home and interior offer.”
