Specialist asset manager Realm has announced four strategically important lettings at Dalton Park in County Durham. The company says these deals have significantly enhanced the asset for the owners as well as adding more destination appeal to consumers. The new brands joining the line-up are Crew Clothing, Clarks, Skechers and Dune making a total of 11,335sq ft of new space.
Crew Clothing Co. has extended its outlet portfolio by signing a lease for a 1,640sq ft unit at the scheme and now sits alongside other lifestyle brands including Ben Sherman, Levi’s and Fat Face.
Meanwhile, a significant increase in footwear has been secured by Realm in a series of deals which have been heralded as a “gamechanger” for the outlet.
Clarks has now committed to Dalton Park after successful expansion trials in a pop-up format and its permanent 2,320sq ft new store will open this month.
In another anchor letting, Skechers will open a 5,853sq ft store in August. Dalton Park has been actively asset managed to a more aspirational market positioning in recent years by Realm and this has been endorsed by a third footwear letting to premium footwear brand, Dune, which will open a 1,522sq ft store this September.
Finally, there is an upsize for Radley which has committed its latest premium shop fit to a larger unit at the centre, having been buoyed by the performance of its existing store.
Christine Grace, director of leasing at Realm, commented: “Dalton Park is a great example of where Realm can palpably demonstrate what we do best as an operator with in-house leasing, marketing and commercial operations. Our approaches and proposals to new and existing brands are always personable, well-informed and backed up with an innate knowledge of the catchment and its potential. Having a leasing team with significant retail exposure helps us present opportunities in a like-minded way. We invest in the process too so we care passionately about how our brand partners perform once they open new stores and ensure they share in the overarching success of the scheme they have chosen. It’s a three-way ‘win, win, win’ as we help develop stronger businesses for retailers, bring in new customers to the outlets who stay longer and spend more and, of course, add value for our clients in the process.”