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    Leasing

    Samsung teases its digital playground

    Iain HoeyBy Iain HoeyJune 26, 20192 Mins Read
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    Electronic giant reveals more details of its Coal Drops Yard store

    Samsung Electronics has revealed further details ahead of the launch of the highly anticipated Samsung KX at London’s Coal Drops Yard, which is set to open in July.

    Samsung KX is a 20,000-sq ft brand showcase in the most iconic retail space in King’s Cross’ shopping district, Coal Drops Yard. The brand claims that it will be: “An entirely unique, experience-led space, [which] will bring locals together to self-improve by experiencing the latest culture and innovation.”

    Visitors will be among the first in the world to test one-of-a-kind concept tech innovations, engage with activities that will be brought to life on the world’s first vertical 10-metre-wide curved Samsung screen, hot-desk and get together in the in-house café as well as take home a series of personalised items.

    Tanya Weller, Director of Samsung KX said: “Our expert teams have been working with the King’s Cross community behind the scenes to create a destination that truly conveys and fulfils their needs. Combine that with the innovation of Samsung and varied interest areas of London, and we have an exciting prospect to bring to life, and actually enabling people to really ‘do what you can’t’.”

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    Iain Hoey

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