Shaftesbury has announced the launch of anew initiative, ‘Start Up with Seven Dials,’ – an exclusive offering providing brands born from the ‘kitchen table’ during lockdown a business incubator pop-up space to operate from in the heart of London’s West End for a limited time this Autumn.
To celebrate and support budding UK businesses that have responded to adversity with enterprise, Shaftesbury is now exclusively offering start-ups the chance to secure a physical incubator space in Seven Dials and join the destination’s diverse roster of independent brands.
Available for all types of retail brands, including fitness, fashion, lifestyle and homewares, the initiative has officially launched via the Seven Dials website and will be open for entries for a two-week period.
A panel of industry experts, including Krissy Turner, Shopping Editor at the Daily Telegraph; Tom Bottomley, Contributing Editor, TheIndustry.fashion, and Retail Consultant; and Retail Director at Shaftesbury, Samantha Bain-Mollison, will come together to judge all the entrants for this unique bricks-and-mortar retail opportunity.
The chosen brands will receive the support from Shaftesbury and Seven Dials to set up and launch their brand for the first time in the West-End village.
Retail director at Shaftesbury, Samantha Bain Mollison commented: “We recognise that 2020 has been very tough for many businesses, but it has also been a time of creativity with many start-ups harnessing the time in lockdown to evolve their brands and we want to help them take the next step with a bricks-and-mortar presence and encourage the future entrepreneurs of the area.”
To find out more about the Start Up with Seven Dials application process, which opens today [29 September 2020], visit https://www.sevendials.co.uk/features/start-up-with/.
