Shaftesbury has announced that KERB’s Seven Dials Market is to launch a revitalised Cucumber Alley on Friday (8 April), adding to the diverse food offering located in the heart of London’s West End.
Cucumber Alley is located adjacent to the main Seven Dials Market and will be transformed into a grab and go hub, hosting seven different operators offering snacks and specialising in sweet treats.
The new entrants to Cucumber Alley include the friend of instagrammers everywhere Soft Serve Society, Boolay Crepes from Yolkin, waffle maker Deeknek, Wheelcake Island who are returning to Cucumber Alley, Chinatown favourite Ong Ong’sa, Oshpaz for Uzbek dumplings and new express offering from Curry On NaanStop, Naanstop Express.
The revitalised space will provide the independent brands with the opportunity to sit alongside other brands within Seven Dials Market and the Seven Dials community, and test new concepts whilst continue trading in an alternative central London location and pivoting their offer to a new audience.
Simon Mitchell, managing director of KERB and curator of Seven Dials Market, said: “Seven Dials Market has always been a very special place, and hot pot of new and talented brands coming together – all under one roof. The launch of Cucumber Alley is an extension of this offer and is reflective of what we at KERB always want to achieve, and that is to support new operators coming to the market and providing a very special opportunity to grow before expanding into other locations. This launch also comes as London is re-opening and provides the space for people to pop in and experience Seven Dials Market as a whole.”
Julia Wilkinson, restaurant director, at Shaftesbury, added: “When Seven Dials Market first joined the community, KERB set a precedent to inspire and push food boundaries whilst complementing the surrounding dining offer for all our customers, whether they are shoppers, tourists, live or work in the area.
“The evolution of Cucumber Alley is an exciting next phase for Seven Dials Market and collaboratively, the unique line-up of operators will add to this best-in-class street food destination in the heart of London’s West End.”
Hanover Green, Nash Bond and Cushman & Wakefield represent Seven Dials.
