Sloane Stanley has announced the launch of technology-led sleep smart brand, Sleep.8 at 366-368 King’s Road, marking the brand’s debut central London location.
Sleep.8 Chelsea’s 1336 sq ft store will provide bespoke solutions to customers for sleep-related challenges to facilitate the best night’s rest possible, from high-tech beds, bed-ware, mattresses and furniture, to temperature-controlled pillows and dream-enhancing sleep aids.
The new Chelsea site joins the brand’s UK portfolio of stores in Kent and Romford.
Joining Sleep.8 over the summer on a pop-up basis at 227-229 & 239 King’s Road are interior design brands, Libby Blakey Designs and Mews Furnishings.
“Throughout lockdown we have seen an increased focus on interior design, and sleep wellbeing amongst our customers,” commented Hannah Grievson, head of property at Sloane Stanley. “The store launch of sleep technology and home furnishings brand Sleep.8, complemented with interior pop-ups Libby Blakey Designs and Mews Furnishings highlights our responsive shops on demand leasing strategy.”
Musi Chayla, Sleep.8’s UK CEO added: “Our Chelsea store is our first in central London and we are thrilled to be launching in such an iconic location. Having a bricks and mortar store allows us the opportunity to really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing, particularly amid the pandemic.”