International retailer opens first North East pop-up store at intu Metrocentre
international frozen yogurt brand Smöoy has chosen to expand with intu as it opens its first North East pop-up store.
With over 150 stores across the world, Smöoy is rapidly expanding in the frozen yogurt market and is now bringing its popular treat to the North East for the first time.
The frozen yogurt market has seen huge growth, as customers search for a healthy treat. Sales are estimated to have reached over £10m between 2011 and 2014, according to Mintel.
Kate Grant, regional managing director at intu, said: “We’re seeing more and more overseas brands use intu to enter the UK market, and pop-up stores are a great way to give them a chance to raise their brand profile, while customers engage with their brand in an innovative way.”