The St David’s Partnership, owners of St David’s Cardiff, has announced the signing of Danish lifestyle and furniture brand BoConcept, with the brand set to launch a UK debut store concept in early 2021.
The new 5,300 sq ft St David’s store will act as a showroom and retail space, including an array of BoConcept’s contemporary furniture, accessories, and lighting.
It will be located on the Upper Grand Arcade close to John Lewis and the recently opened new concept Hollister store, with more major brands joining this part of the centre in 2021.
Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s regional managing director, commented: “BoConcept is a globally-revered lifestyle and furniture brand – bringing them to Wales is another huge step for St David’s as we reinvigorate after the national lockdown. We have seen increased interest in home improvement and luxury goods throughout 2020, a trend BoConcept is set to capture.”
Zoe Shields, UK and IE country manager at BoConcept, added “BoConcept has grown organically since 1952, with more than 300 stores worldwide. Wales has been a target market for some time and given its extensive catchment and array of complementary luxury brands, St David’s is the best place to make our Welsh debut. We look forward to opening in the New Year, and to introducing St David’s customers to our brand.”
JLL and Cushman & Wakefield advised the St David’s Partnership, and AS Retail acted on behalf of BoConcept.