Shaftesbury has announced the launch of Cow Vintage at 13 Shorts Gardens, marking the retailer’s debut in London and entrance to Seven Dials’ growing community of sustainable retailers.
The new 1,847 sq ft concept flagship store in Seven Dials stocks Cow’s one-of-a-kind vintage sourced from around the world, alongside recycled designer pieces and hand-crafted reworked garments.
The brand’s commitment to repurposing and sustainability extended to the fit-out of its new store, with the interior fit-out custom created using a variety of recycled materials, down to the fixtures and fittings.
Commenting on the launch, Samantha Bain-Mollison, retail director at Shaftesbury, said: “While sustainability is becoming a saturated concept across the industry, we ensure we are seeking out brands and retailers like Cow Vintage, whose ethics are authentic and substantiated. It is fantastic to be the home of the first Cow store in London, which is already drawing so many visitors for its vibrant vintage offering.”
Nigel Coughlan, founder of Cow Vintage added: “Opening in London has been a long-awaited step for Cow Vintage, and Seven Dials’ unique atmosphere and sense of community provides the perfect environment for our first presence in the capital.
“Great effort has gone into the design and sustainable fit-out of this flagship to ensure it is a fun and experiential space to showcase our amazing one-off designs, retro finds, and repurposed fabrics and prints.”
Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury in the deal, while Box Property Consultants acted for COW Vintage.