Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    News

    The Boulevard partners with local artist

    Iain HoeyBy Iain HoeyJune 27, 20222 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Northern Ireland’s only designer outlet has joined forces with local art legend, Keith Drury for its latest advertising campaign. The Boulevard’s ‘Discover Your Happy Place’ campaign features models set against an illustrated backdrop of some of Northern Ireland’s most iconic locations, inspired by Drury’s  contemporary interpretation of urban landscapes.

    Drury created a bespoke landscape on behalf of The Boulevard which will act as the static base from which all of its seasonal campaigns will be built upon. The work of art features well known places such as Mussenden Temple, Harland and Wolff cranes, Giant’s Causeway, Titanic Belfast, Balls on the Falls, Scrabo Tower and Dunluce Castle.

    The campaign’s creative concept is part of the scheme’s overall destination marketing focus for 2022 and beyond, inspired by the recent opening of the hotly anticipated Game of Thrones Studio Tour, located close to The Boulevard.

    Chris Nelmes, retail director at The Boulevard, said: “This is an exciting partnership for us. Our most recent advertising campaign – follow your instincts – won global awards for its innovation and bravery and we wanted something just as impactful for the next stage of The Boulevard’s journey to becoming the number one retail destination on the island of Ireland.

    “Destination and exploration are big themes for us and what better way to show this than paying homage to Northern Ireland’s most well-loved destinations. And who better to bring this to life than acclaimed artist Keith Drury, who is already so well known for his contemporary and unique representation of urban landscapes.”

    Keith Drury said: “I was honoured to have been approached by The Boulevard. To be able to support a local business and help promote Northern Ireland at the same time was something I couldn’t turn down. 

    “I completely bought into their vision for this campaign and was only too pleased to create something that will be used so creatively to inspire and attract consumers both from Northern Ireland and further afield to the South of Ireland as well as catching the eyes and interest of visitors from abroad as international tourism opens up again.”

    Previous ArticleCentre:mk’s first ever pop-up summer sale event
    Next Article Loveland joins Pradera Lateral
    Iain Hoey

    Read Similar Stories

    Wellbeing in retail

    June 20, 2024

    Sterling acquires British Airways pensions property portfolio for £236M

    June 19, 2024

    Osprey Charging to partner with NewRiver REIT PLC

    June 14, 2024
    Latest News

    Cube appoints Creative Retail at St Andrew’s Square

    May 23, 2025

    The Entertainer to open new Bluewater store

    May 23, 2025

    Xscape Milton Keynes celebrates 25 years

    May 20, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo