The Chocolate Factory, run by entertainment discovery platform Fever, has opened at Trafford Centre. The confectionery-themed experiential activation offers visitors an immersive journey ahead of the Easter season.
Taking place in a specially converted unit, The Chocolate Factory’s multisensory experience takes visitors through different worlds of sweets and treats over a 60-minute period.
The Chocolate Factory is at Trafford Centre until 1 May, running throughout the school Easter holidays. The immersive activation has also proven to be a hit on Trafford Centre’s social media channels, recently surpassing 1.2 million plays on TikTok.
Rhys Evans, director of asset management at Trafford Centre commented, “Trafford Centre is not only a retail destination, but also prides itself on a diverse leisure offering and events calendar. The Chocolate Factory is a great addition to this, providing guests with a truly unique experience and a great deal of fun.
“The seasonal timing makes this activation even more appealing and we are delighted to be home to The Chocolate Factory for the Easter period.”
