Urban Playground is set to launch The Cube Live at Manchester Arndale, the world’s first retail format of the ITV entertainment show, ‘The Cube’, on 10 February.
Designed by renowned international architects Baranowitz + Kronenberg (B+K), the studio has created ‘a world of exploration that sparks play and social interaction’.
The entertainment venue will offer fans of the TV show, where contestants attempt seemingly simple tasks within the high-pressure confines of the iconic Perspex box, the opportunity to experience The Cube in person for the first time, featuring seven games that appear on the original TV series.
Accompanying The Cube Live across two-storeys of the centre is Putters; a tech-infused crazy golf extravaganza with technology delivering three themed nine-hole challenge putting experiences.
Urban Playground will also be home to the first UK outlet of food franchise, The Butcher. The burger bar concept is already found in several international locations including Amsterdam, Berlin and Ibiza.
Colin Flinn, spokesperson for Manchester Arndale, said: “Experiential attractions are rapidly becoming key features of UK shopping destinations and are helping to draw in more visitors from a broader catchment tempted by a multi-purpose visit. This, in turn, attracts other occupiers enhancing the centre’s appeal and vibrancy. Urban Playground will be a huge asset to Manchester Arndale, reinforcing the centre’s position as one of the premier shopping destinations in the north west.”
Director of Urban Playground, Edward Mellors, said: “We’ve been looking for suitable sites for a long time with Box Property. After all the effort we’ve put in together it’s great to be launching the first Urban Playground site in Manchester Arndale.
“We are also in advanced discussions for further sites for 2022 and actively looking for locations across the UK and US over the next 5 years in a ground-breaking roll out to save our highstreets. A second venue of 130,000 sq. ft. has already been secured for development.”
Property consultants, Box Property are leading on the ongoing property search and have advised on the acquisitions to secure further sites for the new concept.