Shaftesbury has announced the opening of a musical theatre inspired dining concept, The Theatre Cafe Diner, in its West End village, Seven Dials. Located at 154 Shaftesbury Avenue, the new diner-themed restaurant spans 2,455sq ft over two floors.
This experiential dining experience is said to be the first of its kind in London’s iconic Theatreland, providing unique table service from a professional singing waiting team, who perform the most popular musical theatre numbers while serving customers.
Across both floors, The Theatre Cafe Diner features a ‘Yellow Brick Road’ stage, and multiple dedicated areas that are themed to popular West End productions, including Cats and Joseph and the Amazing Technicolor Dreamcoat. Visitors also have the option of booking one of the concept’s exclusive booths, custom-designed around hit productions Six and Heathers The Musical.
The new Seven Dials operator offers American-style diner food, each playfully named with a theatre theme such as You Make Me Feel Like a Nacho-ral Woman, I’m Getting Calamari-ed in the Morning, and La Vegan Boheme! A supporting act to the food is the selection of hot and cold drinks, including Don’t Purple Rain on My Parade, Starlight Espresso Martini and Long Island Iced Tea-nage Dream cocktails.
Julia Wilkinson, restaurant director at Shaftesbury, commented: “The Theatre Cafe Diner is a fun addition to the eclectic and vibrant collection of restaurants within Seven Dials and we are delighted to welcome it to our diverse community. This immersive concept complements the iconic theatrical roots of the West End and will be a great draw for our musical-loving visitors.”
The Theatre Cafe Diner’s opening follows a busy summer for Seven Dials, including the successful ‘Summer Sessions event’, and the celebration of Seven Dials Market’s three-year anniversary.