The Waterfront Limited Partnership, who own and operate Icon Outlet and the entertainment district at The O2, have announced the launch of Tikky Town, a new interactive experience designed exclusively for capturing content to post on Instagram and TikTok.
Located on the lower level of Icon Outlet, Tikky Town’s content creation experience spans approximately 4,000 sq ft and is positioned opposite its sister venture, Selfie Factory.
Tikky Town is a ticketed attraction that gives visitors access to roam around various sets for up to 60 minutes, creating content on their own devices. Tikky Town features over 20 unique, colourful environments – including a pink prison room, doodle wall, balloon fan room and more.
The attraction officially opened its doors to visitors on Saturday 29 May and is exclusively available to The O2’s visitors.
Will Bower, managing director of Tikky Town, commented: “The launch of sister brand, Selfie Factory, was a huge success and further to the boom of the ‘Instagram and TikTok generation’ we wanted to create a different experience, which was aimed purely at providing a playground for content to be shared on these social channels. Icon Outlet and The O2’s strong destination performance since re-opening provides us with huge confidence that this latest experiential concept will take off following our recent launch here.”
Commenting on behalf of the Waterfront Limited Partnership , Marion Dillon, leasing director for Icon Outlet at The O2, said: “Tikky Town is another great experiential concept to add to our offering at The O2 and demonstrates that we continue to remain relevant to trend-led concepts, and support our tenants’ growth and expansion where possible.”