New site on London’s Carnaby street is brands first purpose-led flagship
Timberland has announced the opening of its first purpose-led flagship store in Europe, located at 5-7 Carnaby Street in London’s West End.
The2,549 sq ft store houses living trees, a full height living green wall, and natural elements throughout, timmersing visitors in the brand’s ‘Creative Vision’, which represents an intersection of nature and fashion.
CSR pillars throughout the store will show sustainability messaging, educating consumers on the recycled materials and responsible technologies used in the production of Timberland merchandise.
Timberland recently launched its largest ever global campaign, Nature Needs Heroes, with a commitment to plant 50 million trees around the world by 2025 and a call to action for people everywhere to join the movement to be heroes for nature.
Argu Secilmis, vice president of global marketing for Timberland, commented: “Carnaby Street is an iconic retail experience in London, and the perfect location for Timberland to reveal our new purpose-led retail store. This is where nature and fashion come together to create something fresh and bold in the marketplace. We are excited to engage with our community, immerse them in our brand experience, and build a movement together toward a greener future.”
The Carnaby Street flagship is one of three purpose-led stores opening around, the others located in Philadelphia, PA and New York, NY, USA. They will serve as the model for new store environments moving forward.