Watchmaker takes first store outside London at St David’s
The St David’s Partnership has signed Daniel Wellington for its first standalone UK store outside of London, at St David’s, Cardiff. The new 430-sq ft store stocks the brand’s range of classic and elegant timepieces.
Colin Flinn, regional managing director at intu, said: “The arrival of Daniel Wellington is a clear signal that St David’s is one of the UK’s premium retail destinations. This international brand joining St David’s follows the success of other flagship stores outside of London for retailers such as Victoria’s Secret and Stradivarius. Daniel Wellington is a great addition to our retail offer and is reflective of the growth within this category as a whole.”
This follows the recent opening by international fashion brand Stradivarius, its first Welsh store at the centre, earlier in the year.
JLL and Cushman & Wakefield advised the St David’s Partnership. Stephen Kane & Company represented Daniel Wellington.