Retail Destination
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • Subscribe
    Twitter
    Retail Destination
    • News
      • Acquisitions
      • Appointments
      • Facilities
      • F&B
      • Footfall
      • Marketing
      • Store opening
      • Store signing
      • Technology
    • Development
      • Construction
      • Investment
      • Leasing
      • Planning
    • Products & Services
    • Sponsored Content
    • Events
      • Sceptre Awards 2024
      • Retail Destination Live 2025
    • Digital Editions Archive
    Twitter
    Retail Destination
    Features

    Touchscreen Hygiene

    Iain HoeyBy Iain HoeyMay 24, 20223 Mins Read
    LinkedIn Facebook Twitter Email
    Share
    Facebook Twitter LinkedIn Email

    Diversey discusses best practice for cleaning high-contact areas

    If it was not already obvious, the Covid-19 pandemic has highlighted just how important good hygiene practice in our day-to-day lives. Retail destinations are full of touchpoints that hundreds of shoppers and going to put their hands on every single day, few more so than touchscreen devices that many visitors use to navigate the mall.

    Infections can spread when someone touches a contaminated surface and then their mouth, eyes, or nose, allowing a virus or another pathogen that causes illness to enter their bodies. Surfaces can be contaminated when they are touched by someone who is ill or when that person coughs or sneezes and the tiny water droplets produced fall onto that surface. Donna Mitchell, sector marketing director for hospitality at Diversey UK & Ireland, says that using the right disinfectants for the screen and encouraging users to disinfect their hands are key to reducing the risk.

    “Operators should ideally provide hand disinfectant next to the touchscreen and encourage everyone to use it before and after they touch the screen,” says Mitchell. She says that whilst installing portable pump-top bottles are simple and convenient, in the long run a professional dispenser mounted next to the touchscreen can offer numerous benefits, not least that they will not go missing because they are fixed in position and often incorporate features that help prevent them running out of product.

    “Professional dispensers are generally better at delivering a correct and consistent amount of product,” she points out. “This reduces wastage, and hence costs, and helps ensure good results. They also look more professional and can usually be decorated with useful messages and branding.”

    The choice of product, says Mitchell, is important. Formulations containing a minimum of 70% alcohol are recommended for hand disinfection and will be effective against a wide range of pathogens. She advises to look for products that pass standard European Norm tests that demonstrate their effectiveness, as products that pass multiple test will offer broad protection.

    The second aspect to touchscreen disinfection is the screen itself. “This should be disinfected regularly throughout the day and there is a case to be made for cleaning it after every single use,” she advises. “That might not be practical which is why people should disinfect their hands before and after touching the screen.

    The problem with regular cleaning is that any surface could theoretically be contaminated again right away. A new type of product removes this limitation by offering ongoing protection, initially disinfecting like a conventional formulation but drying to form a near-invisible polymer layer.

    “This retains the disinfectant which can then can then destroy pathogens that are deposited on the surface, offering ongoing protection for up to 24 hours,” Mitchell explains. “Efficacy is demonstrated by the BSI PAS 2424 Residual Antimicrobial Efficacy or the even more stringent EPA RSS tests. Products that pass these tests in ‘dirty conditions’ can be used as a cleaner-disinfectant and there is no need – unlike many alternatives – to clean the surface before it is applied.”

    She adds: “Protecting customers and staff through a combination of hand hygiene and touchscreen disinfection need not be difficult. Cleaning suppliers will be able to advise on the products from their ranges that offer the most practical and effective solution for a customer’s specific requirements.”

    This was first published in Retail Destination Fortnightly. Click here to subscribe.

    Previous ArticleRewriting Leisure
    Next Article Musical Messaging
    Iain Hoey

    Read Similar Stories

    Wellbeing in retail

    June 20, 2024

    Sterling acquires British Airways pensions property portfolio for £236M

    June 19, 2024

    Osprey Charging to partner with NewRiver REIT PLC

    June 14, 2024
    Latest News

    Crocs to open at Braintree Village

    May 16, 2025

    Slim Chickens opens at Merry Hill

    May 16, 2025

    Two big brands recommit to Meadowhall… and Oliver Bonas joins the centre

    May 14, 2025
    Sponsored Content

    Why Destination Retail is Charging the Way Forward for the UK’s EV Infrastructure

    May 1, 2025

    Powering retail growth: charging ahead towards net zero

    October 1, 2024

    Twin Benefits

    May 30, 2024
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • Retail Destination Live
    • Sceptre Awards

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
    cookielawinfo-checkbox-functional1 yearThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Others".
    cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Performance".
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_191 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    SAVE & ACCEPT
    Powered by CookieYes Logo