Tyneside retail outlet centre Royal Quays Outlet Centre in North Shields has rebranded to recognise the many small independent businesses that have moved into the centre, as it celebrates its 25th anniversary.
Now known as the Royal Quays Independent and Outlet Centre, centre manager Matt Dawson said he is confident that the change will encourage more retailers and a new cohort of customers looking for a fresh shopping and leisure experience.
He said: “We’ve rebranded because the expectations of people when they see Royal Quays Outlet is that it’s just an Outlet with lots of designer brands at outlet prices.
“We welcome the change of name at Royal Quays as we feel it better reflects the new and exciting direction Matt is taking the centre. Customers continually tell us how positive the atmosphere is now and how much of an improvement it is to see so many small local independents within the centre, offering something different that you just can’t get elsewhere.
“We are already seeing a huge difference in the centre and things are moving at a lot faster pace than even I had planned. We have embraced fantastic local independents who have integrated with our established branded outlet stores and added unique leisure and hospitality to compliment them to create a visitor destination rather than just a visit to the shops.”
Photo shows: Matt left with the independent traders (The Bigger Picture Agency)