Unibail-Rodamco-Westfield (URW) has announced the appointment of Caroline Puechoultres as Chief Customer Officer (CCO) effective July 15.
Puechoultres will be responsible for growing and enhancing URW’s business and consumer offering by strengthening the company’s commercial partnerships with brands and retailers, further leveraging data analytics, developing media revenues and expanding omnichannel services including click & collect and curbside delivery, while also driving innovation and strengthening marketing and branding.
Her experience spans retail, hospitality, media and digital, bringing valuable new skills to URW as it evolves to capture growth opportunities.
Most recently, Puechoultres was the sales and strategy director for Carrefour Market, as well as a member of the company’s senior management committee in France.
Commenting on the appointment, Jean-Marie Tritant, chief executive officer of URW, said: “It is critical for URW to better understand evolving consumer preferences, digital opportunities and to leverage the audience at our assets so we can drive growth as well as capitalise on the ongoing disruption of the retail industry. Caroline’s expertise will help us accelerate the customer-centric transformation already underway at URW, and ensure we continue to create quality experiences, meet and exceed customer expectations, and strengthen the Westfield brand.”