The store will be the first to feature Vashi’s new concept and at 4,476 square feet will be its largest to date, and aims to further its mission of reinventing the conventional fine jewellery shopping experience by allowing customers to co-create their own bespoke piece of jewellery from design to finish.
Vashi Dominguez, founder and chief executive of Vashi, said: “Covent Garden is one of the most beloved and well-known retail locations, not just in London, but the world over. It’s a place where so many people hold memories of special moments in their lives and in keeping with the human emotion paramount to our mission, it was a natural step for us to open our flagship store there. The new space will reflect the future of Vashi while honouring our existing values, and we look forward to welcoming our customers into the store, to co-create with us.”
Michelle McGrath, executive director of Capital & Counties Properties, said: “Situated in one of Covent Garden’s most iconic locations, we are delighted to welcome Vashi, whose visionary new store will combine innovation and quality within a true experiential London flagship. Differentiated experiences are at the heart of Capco’s approach and the introduction of Vashi will add to the strength of Covent Garden’s offer from the best of retail and dining to culture and the arts.”