Mexican restaurant group Wahaca has announced that it has instructed P-Three to secure sites across London that focus on sustainability as it begins an expansion programme in the capital.
The restaurant group is reportedly planning to open new restaurants in key locations such as King’s Cross, Victoria and strong London suburbs.
It is specifically targeting locations and landlords who prioritise the environment as it further aligns its brand with the surge in conscious consumerism.
The expansion strategy is supported by Wahaca’s introduction of carbon ratings to its menus, measuring the climate impact of each of its dishes in a move designed to help diners make conscious choices around dishes that are kinder to the planet.
Wahaca co-founder, Mark Selby, commented: “We have always prioritised sustainability and the environment, but believe actions speak louder than words. So as well as continuing to innovate with initiatives such as the carbon food ratings and being the UK’s first carbon neutral restaurant business, we are putting sustainability at the centre of our expansion strategy.
“We want to work with landlords to open restaurants in places that share not only our ethos, but are as committed as we are to taking positive, affirmative action on the environment.
“While some may see this as a bold step, we see it as a necessary one. It has also been well-received by the landlords we have spoken to, all of whom are seeking more sustainable partners.”
Thomas Rose, co-founder of P-Three added: “Landlords are rightly prioritising ESG corporately, but there is a growing move to do so at an asset-level too as they respond to changing consumer behaviours. Brands that prioritise sustainability and deliver meaningful actions on reducing their environmental impact are in demand as developers and owners seek to create more sustainable places. While Wahaca’s new strategy lays down a challenge, it is being welcomed by landlords and leading to some exciting conversations.”
Wahaca’s new site selection strategy and launch of food carbon ratings build on their track-record of championing sustainability. Wahaca’s Southbank site was named London’s most sustainable restaurant build, and the company’s fit-outs will be Gold Rated RICS SKA-certified.
