Unibail-Rodamco-Westfield (URW) has announced a three-year extension to its collaboration with Disney UK, continued to partner with Westfield London and Westfield Stratford City until December 2024.
The deal will see the Westfield destinations continue to promote a ‘best-in-class entertainment experience’ for consumers in parallel with promoting the slate of highly anticipated Disney blockbusters arriving on cinema screens this year, including; Marvel Studios’ Doctor Strange: Multiverse of Madness, Disney and Pixar’s Lightyear and 20th Century Studios’ Avatar 2.
The new agreement will see 360 integration into Westfield’s media and experiential inventory, including event sponsorship, branded experiences, and co-branded digital and static media, as well as print and digital amplification.
It will also see the continuation of the Disney branded family assets within both Westfield centres: Mickey Mouse Roadster Racer Playworlds and Winnie the Pooh Family Rooms.
Grace Charge, head of brand experience for UK and Europe atURW commented on the news: “We’re delighted to continue our successful collaboration with the world’s most popular entertainment brand, which will support our shared goal to deliver new, world-class content and experiences to consumers.
“Our UK Westfield centres are leading entertainment destinations for the communities they serve and can offer brands unparalleled access to a huge range of audiences. We look forward to seeing how Disney bring to life some of their most iconic characters and films as they hit the movie screens in 2022.”