The Mercers’ Company has announced that coffee and wine bar, Where’s Fred’s, has signed for its first ever location at Frederick’s Place within the heart of the City of London.
Located at 7 Frederick’s Place, the 750 sq ft unit will house Where’s Fred’s day-to-night concept which will seamlessly take consumers from brunch to evening drinks and nibbles.
Due to launch this Summer, the Where’s Fred’s concept has been created by founder, Chelsea Finch, following the success of her specialty coffee brand, District.
Chelsea Finch, founder of Where’s Fred’s, commented: “I’m excited to branch out into the evening sector with an evolutionary concept based on the successful District brand. Tucked away in its own unique location, Frederick’s Place is the epitome of an inner-city cultural ecosystem, providing an exclusive location mostly discovered by word and mouth.”
Simon Taylor, property director at the Mercers’ Company, added: “Our vision for the City home estate was to enhance the beloved traditional cul-de-sac atmosphere and create a contemporary working community in the heart of London.”
Distrikt acted on behalf of the Mercers’ Company and Where’s Fred’s represented themselves.