Online retailer Zavvi has partnered with Trafford Centre for its Lego bricks and mortar pop-up after twelve years trading solely as an e-commerce retailer.
Running until 1 February, the pop-up store features big brand Lego sets for both children and adults. The selection of products will mirror that available on Zavvi.com.
Joe Anderton, managing director at Zavvi said: “We wanted to bring to life our partnership with Lego, a brand whose creativity and product is truly world-class. The opportunity to showcase the Zavvi offering to the consumer directly was an exciting one, and the footfall that the Trafford Centre offers over the festive period is unparalleled, so it was a no brainer really!
Bruce Gardner, commercialisation director at Trafford Centre, said: “Commercialisation is an important differentiation feature for the Trafford Centre, particularly in terms of heightened consumer experience, and we are delighted to have hosted this landmark pop-up for Zavvi.